Plush

Concept drawings

These concepts came after the success of the first series of plush toys. The ask was to tap into the characters that had impactful scenes throughout the series. After some back and forth we agreed with licensor for the next series.

This series did impressively well at Target. I think it was a perfect storm. We made exactly what the fans wanted and the content hit the stores at the perfect time.

Drawings

Final CAD renders

We picked out scenes that we thought would have the most toyetic designs. This brand had so many timeless scenes to pick out of but Im happy with the ones we picked and how the toy line came out.

Design rejects

Sometimes its fun to see the what-could-have-been designs. It took tons of drawings to get to final product. But we would have never got there without doing all these explorations.